Business Plan
One of the keys to success is to have a solid business
plan that has been thoroughly researched and vetted. Understanding the needs of
the patients, providers and payers and how they operate is critical to
successfully marketing a product. Our business plan would encompass everything
from account profiling and targeting through completing the necessary
regulatory filings. We have significant experience with both public (VA/ DoD,
Medicaid, etc) and private sector (managed markets, GPO’s, etc). This business
plan provides a road map with Strategic Imperatives and timelines to insure we
achieve our objectives.
How we can help:
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Identification and profiling of key customers
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Development and testing of the offering (value proposition).
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Launch Communication Plan
Private Sector
An understanding of the inner workings of the private
sector is essential for any organization to implement its commercial marketing
plan. This begins with knowing how to price and position your product, how to
gain maximum reimbursement and who the key players and organizations are. This
coupled with years of experience in working with these organizations eliminates
the ‘trial and error” approach which is costly in both time and money. Knowing
how best to work with the various players leads to efficient execution of the
plan.
How we can help:
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Marketing Research Input
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Communication with the pricing Publications
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Development of product monographs and dossiers’
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Establishing an image and brand awareness for the new product and organization
Public Sector
The public sector is very diverse, complicated and
laden with rules and regulations. To the uninitiated this represents enormous
challenges; to the experienced this complexity is a competitive advantage.
Responsibilities here include negotiating with the Veterans Administration on a
Federal Supply Schedule. Signing a Rebate Agreement with Health and Human
Services which allows you to participate in state medicaid programs.
How can we help:
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Identify the key state programs and build an action plan to get preferred
status
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Input into forecasting sales and rebates
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Development of a process for bidding and maintaining of state medicaid
agreements
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