Trade
A key understanding of the distribution landscape
is essential for any organization to implement its commercial and marketing
objectives. Best in class trade and reverse logistics policies, distribution
through the appropriate channels, appropriate stocking at the wholesaling and
retail level, and effective marketing programs at the retail level are all
necessary components of a larger trade strategy that can both assist in
achieving and exceeding financial goals as well as providing aerial support to
augment and supplement the efforts of the sales force of an organization.
How we can help:
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Trade policies that are best in class
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Reverse Logistics
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Retail marketing programs that can drive demand and increase top line growth
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Established relationships with wholesalers and retail chains
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Developing a strategy for launches
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Appropriate Channel
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Pipeline Fill
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Communication Plan
Distribution/Warehousing
At the backbone of every successful pharmaceutical or
biotech organization is an effective distribution system. This distribution
system encompasses everything from warehousing, order entry, order processing
and final distribution of products to direct customers. To underscore the
importance of an effective distribution system, a lack of efficiency,
transparency and appropriate processes in a distribution system can often lead
to a number of undesired outcomes, ranging from backorders, shortages and
disgruntled customers to a lack of financial visibility and even worse, legal
implications.
How we can help:
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SOP’s for distribution based on industry standards
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Appropriate modeling tools to determine optimal inventory levels
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A/R Management
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Communication Plan for Order Fulfillment
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